NIVEA MEN Extra Bright 10X Effect Brightening Foam 100g is a facial cleanser specifically formulated for men's skin. This product claims to offer a "10X effect," suggesting a highly effective brightening action. It is designed to deeply cleanse the skin, removing dirt, oil, and impurities, while also working to reduce the appearance of dark spots and uneven skin tone. The foam texture lathers easily for a comfortable and thorough cleanse.